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Paula has had a life-long love affair with beauty and cosmetics. It’s no mystery where her passion for beauty originated. Paula has been immersed in the world of cosmetics and photography since the young age of five. She
learned the art of makeup from her mother, who also worked as a professional Makeup Artist. By the age of sixteen her beauty interests had evolved into a fullfledged love of cosmetics and makeup artistry. Over the last fifteen years, Paula has mastered the skills and expertise that place her at the top of her game in the profession of makeup artistry. She is one of the top Makeup Artists in her home town of Modesto, California and has received training from some of the most popular companies in skin care including SkinMedica, Theraderm, Skinceuticals, Murad, Dermalogica and MAC Cosmetics. She has worked professionally with hundreds of brides, clients attending special occasions such as proms and quinceañeras, and also has had celebrity clientele. Paula is a master of creating a soft, natural makeup look or dramatic and edgy, whatever the look is you desire. Also, with a natural gift for drawing and painting, she is an expert in the art of costume and Special FX makeup. In addition to her broad range of talent and expertise, Paula brings her dynamic personality to her work, balancing dedication and professionalism with a sense of lightness, fun and creativity. Paula continues to develop her craft and is always open to creating something new and innovative for her clients while, at the same time, supporting their aesthetic vision. She has an innate ability to connect with her clients in such a way that they leave her makeup chair with a renewed sense of their own beauty and radiance. Paula’s sincere appreciation for beauty and her passion for working with people shows in the magnificent work she does.


Paula Serrano

Makeup Artist
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